Dr G. van Noort (1977) has been appointed professor of Persuasion & New Media Technologies at the University of Amsterdam's (UvA) Faculty of Social and Behavioural Sciences.
Guda van Noort's research focuses on the new and unique characteristics of new media. She studies the role of these new media characteristics in the persuasiveness of marketing communications. Technologies and new media, such as augmented and virtual reality, chat bots, social media and mobile apps, greatly influence our daily lives. They not only change how we as humans interact, but also how consumers and organisations communicate with each other.