Yes you can. All tracks have the same entry requirements. After completing the Pre-Master, you can choose a track again in Studielink.

Note: this does not apply to the Research Master. If you have doubts about taking the Research Master, please contact the study adviser as soon as possible (not only after the pre-Master).

That is always viewed and assessed per person. If you want to be sure, sign up. The admission officers will let you know if you need to do a pre-Master. Three things are considered:

• Do you have knowledge of the most important theories in communication science?
• Do you have knowledge in statistics?
• Do you know how to write an empirical paper?

If you answered “no” to one of the questions, chances are that you will have to follow (part of) the pre-Master.

A Master's degree in Communication Science equips students with a high-level academic education. By graduation you will be an expert in organisational communication, public relations and corporate communication from an academic perspective. You will be able to advise organisations about their communication strategies and policies at a corporate level. You will know how to underpin this advice with empirical research and the most recent theories in the field. You will be equipped to produce evidence based communication programmes for big and small organisations. The knowledge and skills acquired during the course provide an effective grounding for positions in:

• Communication research (academic researcher, media researcher, market and opinion researcher)
  • e.g. working as a junior researcher at NPO
• Communication advice (publishing, public information expert, advertising or PR consultant, communication consultant)
  • e.g. being a marketing consultant at Groupon.
• Management (publisher, programme director, research agency)
  •  e.g. working as a publishing relations manager at Elsevier. 

With a Bachelor’s degree obtained at a university of applied sciences (HBO) you are not directly accepted to the master's program in Communication Science. You need a Bachelor's degree in Communication Science for this. If your HBO study is related to Communication Science at the UvA, you may be able to take the short-track Bachelor's programme at the College of Communication first to meet the criteria and then re-apply. This short-track Bachelor’s (verkorte Bachelor) is taught in English and Dutch. 

Starting a second Bachelor's program (incl. the short-track Bachelor's program) after completing a higher professional education program can result in high study costs. If you already completed your higher professional education, you will have to pay the institutional rate. Participation in the HBO follow-on minor during your HBO study, on the other hand, can give you an advantage in your study costs later on. So make sure you get a good look at the study costs you will have to deal with via the Duo website, via the Tuition Fee Calculator or the Central Student Service Desk.