Dr. S.M. (Sandra) Zwier
Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Visiting address
- Nieuwe Achtergracht 166
- Room number: C8.00
Postal address
- Postbus 15791
1001 NG Amsterdam
Contact details
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Publications
2023
- Zwier, S. (2023). Advertising: Over-the-counter drugs. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (Vol. 1). (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. https://doi.org/10.1002/9781119678816.iehc0749 [details]
- Zwier, S. (2023). Medical marketing. In E. Y. Ho, C. L. Bylund, & J. C. M. van Weert (Eds.), The International Encyclopedia of Health Communication (The Wiley Blackwell-ICA International Encyclopedias of Communication series). Wiley Blackwell. https://doi.org/10.1002/9781119678816.iehc0760 [details]
2022
Schackmann, L., Van Dijk, L., Brabers, A. E. M., Zwier, S., Koster, E. S., & Vervloet, M. (2022). Comprehensibility of a personalized medication overview compared to usual-care prescription drug labels. Frontiers in Pharmacology, 13, [1004830]. https://doi.org/10.3389/fphar.2022.1004830 [details]
2021
- Zwier, S. (2021). Insurance-based marketing (IBM): A prevalent marketing strategy. Journal of Financial Services Marketing, 26(3), 160-168. https://doi.org/10.1057/s41264-021-00090-4 [details]
2019
- Zwier, S. (2019). Webcare in healthcare: providers' responses to patients' online reviews. British Journal of Healthcare Management, 25(10), 1-7. https://doi.org/10.12968/bjhc.2018.0078 [details]
2018
- Zwier, S. (2018). Paired editorial: Bariatric patients' reported motivations for surgery and their relationship to weight status and health. Surgery for Obesity and Related Diseases, 14(1), 46. https://doi.org/10.1016/j.soard.2017.10.010 [details]
2017
- Zwier, S. (2017). 'On the doctor's orders': A pilot study of the effects of website marketing for medical specialist providers under gatekeeping arrangements. Health Marketing Quarterly, 34, 233-246. https://doi.org/10.1080/07359683.2017.1310551 [details]
- Zwier, S. (2017). “Click for Closer Care”: A Content Analysis of Community Pharmacy Websites in Four Countries. Journal of Medical Internet Research, 19(6), [e205]. https://doi.org/10.2196/jmir.6899 [details]
2014
- Zwier, S. (2014). "What motivates her": motivations for considering labial reduction surgery as recounted on women’s online communities and surgeons’ websites. Sexual Medicine, 2(1), 16-23. https://doi.org/10.1002/sm2.20 [details]
- Zwier, S. (2014). The neglected repercussions of a physician advertising ban. Journal of Medical Ethics, 40(3), 198-201. https://doi.org/10.1136/medethics-2012-101078 [details]
2012
- van der Meer, T. G. L. A., & Zwier, S. (2012). Cause-related marketing: een driehoeksverhouding tussen consument, bedrijf en goed doel. Tijdschrift voor Communicatiewetenschap, 40(1), 26-45. [details]
2011
- Zwier, S., & Bolink, W. (2011). 'Betaserc® is beter': het derdepersoonseffect in reacties op publieksreclame voor medicijnen. Psychologie & Gezondheid, 39(4), 224-231. https://doi.org/10.1007/s12483-011-0043-3 [details]
- Zwier, S., Araujo, T., Boukes, M., & Willemsen, L. (2011). Boundaries to the articulation of possible selves through social networking sites: the case of Facebook profilers' social connectedness. Cyberpsychology, Behavior, and Social Networking, 14(10), 571-576. https://doi.org/10.1089/cyber.2010.0612 [details]
2010
- Zwier, S., & Boekhorst, A. (2010). Vraag uw huisarts om meer informatie: van reclame voor receptgebonden medicijnen tot doktersrecept. Tijdschrift voor Communicatiewetenschap, 38(1), 80-93. [details]
2009
- Zwier, S. (2009). Medicalisation of food advertising: Nutrition and health claims in magazine food advertisements 1900-2008. Appetite, 53(1), 109-113. https://doi.org/10.1016/j.appet.2009.05.017 [details]
2008
- Chow, Y. F., Zwier, S., & van Zoonen, L. (2008). Bananen, modelminderheid en integratie: mediagebruik en identificaties onder jonge Chinezen in Nederland. Migrantenstudies, 24(1), 72-85. [details]
2006
- Zwier, S. M., Beentjes, J. W. J., & Gutteling, J. (2006). Communicatiewetenschappelijk onderzoek in de afgelopen 15 jaar: Aard en positie. Tijdschrift voor Communicatiewetenschap, 34(3), 220-231.
- Zwier, S. M., Beentjes, J. W. J., & Gutteling, J. (2006). Speciale editie naar aanleiding van het Etmaal van de Communicatiewetenschap 2006. Tijdschrift voor Communicatiewetenschap, 34(3).
1998
- van Cuilenburg, J. J., & Zwier, S. M. (1998). Proceedings of the ASCoR opening conference 1997. Amsterdam: Het Spinhuis.
2010
- Zwier, S. (2010). Medicalisering van voedingsmiddelenadvertenties: voeding neergezet als medicijn. Voeding Nu, 2010(12), 25-27. [details]
Prize / grant
- Zwier, S. M. (2012). Teaching Award - Top 3 teacher of the Semester - Graduate School of Communication..
- Zwier, S. M. (2010). Rated top-3 of teaching staff in the Graduate School of Communication 2009-2010 having obtained the highest student evaluation scores for the course "Experimentation in the Social Sciences" taught in the Research Master programme, spring 2010.
- Zwier, S. M. (2010). Rated among the top-3 of teaching staff in the College of Communication 2009-2010 having obtained the highest student evaluation scores for the course "Graduation Seminar Advertising & Consumer Behavior" taught in the Bachelor programme, October 2009 - January 2010.
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Ancillary activities
- No ancillary activities
Schackmann, L., Van Dijk, L., Brabers, A. E. M., Zwier, S., Koster, E. S., & Vervloet, M. (2022). Comprehensibility of a personalized medication overview compared to usual-care prescription drug labels. Frontiers in Pharmacology, 13, [1004830].