Affiliations

Graduate School of Communication

SWOCC

SWOCC

SWOCC is the Foundation for Fundamental Research on Brands and Brand Communication. Its aim is to expand the academic knowledge on branding and communication and to present this research in such a way that it can easily be implemented in day-to-day practice. SWOCC is fully sponsored by businesses from the field of advertising, media and marketing.

Published by  GSC

26 September 2014